Privacy Statement

Updated 22-10-26

Who We Are

ELIS Advantage LTD (“ELIS Advantage”, “we”, “us”) is responsible for the personal information we collect and use in connection with our website, services, courses and business activities, except where another organisation acts as an independent controller. You can contact us at Hello@elis-advantage.eu or 087 066 0688.

How We Use Personal Information

ELIS Advantage LTD processes personal data where there is an appropriate legal basis, including:

  • Consent, including marketing emails, non-essential cookies and voluntary data sharing where consent is the relevant basis.

  • Contractual necessity, including purchases, provision of services and account management.

  • Legitimate interests, including appropriate service improvements, analytics and security, where those interests are not overridden by your rights and interests.

  • Legal obligations, including applicable tax, accounting and data-protection requirements.

We collect and use information that is relevant to providing our services, communicating with you, operating our website and platforms, meeting our legal obligations and improving our work. Depending on how you engage with us, this may include your name, contact details, registration and purchase details, communications, course submissions, feedback, and information needed to deliver an agreed service. We only seek sensitive information where it is needed, and an appropriate legal basis and safeguards apply.

Our Use of AI

ELIS Advantage uses artificial intelligence tools to support parts of our work, including research, administration, analysis, drafting and content development. We use AI as a tool to support human judgement, not replace it. Work produced with AI support is reviewed by a person where appropriate, and decisions about our clients, participants or other individuals are not left solely to AI.

We avoid submitting personally identifiable, confidential or sensitive client information to general-purpose AI tools for unrelated analysis or content creation. Some authorised AI-assisted workflows may access or process personal information held in connected services, such as relevant emails, documents or scheduling records, to carry out specific business tasks. We limit their use to the relevant task, apply appropriate access permissions and safeguards, and remain responsible for how that information is processed.

We take care when using confidential or sensitive information and use AI tools in line with applicable data protection and AI requirements.

Where it is relevant for people to know that they are interacting with AI, or that content has been generated or materially altered using AI, we will make this clear.

AI-assisted systems or agents may support authorised administration, task-relevant email review, scheduling, communications, content management and other operational processes. They operate within defined permissions and with appropriate human oversight. We remain accountable for their use. We do not use AI agents to make decisions producing legal or similarly significant effects about individuals without the safeguards and information required by applicable law.

If you have questions about how we use AI in relation to your information or our work, you can contact us.

Cookies and Website Analytics

Our website may use essential cookies and, where consent is provided, analytics or marketing technologies to understand how the website is used and to improve our services.

Where required, non-essential cookies are only used after consent has been provided. You can change or withdraw your cookie preferences through the website’s cookie settings. Third-party services used on the website may also use cookies or similar technologies in accordance with their own privacy policies.

Further details about the cookies actually in use, their providers, purposes and duration are provided through our cookie settings or cookie information.

Email and Marketing Communications

Where you sign up to receive Leadership Letters, newsletters, information, offers or other marketing communications, we use the information you provide for that purpose. You can unsubscribe from marketing emails at any time using the unsubscribe link contained in the email. We currently use MailerLite to manage email subscriptions and send email communications. MailerLite Privacy Policy.

Data Retention

ELIS Advantage LTD retains information only for as long as necessary for the purpose for which it was collected, including applicable legal, professional, contractual and accounting requirements.

  • Account information: for up to 10 years after the last relevant activity, where necessary for the relevant purpose or legal obligations.

  • Purchase records: for up to 10 years, where required for accounting, tax or related legal obligations.

  • Marketing data: until you unsubscribe or withdraw consent, subject to a limited suppression record where necessary to respect your preference.

  • Anonymised analytics: may be retained where they no longer identify an individual.

  • Professional notes and relevant correspondence: for up to 10 years where necessary for professional, contractual or legal purposes, subject to retention review.

Where information is no longer required, it may be deleted, anonymised or securely disposed of as appropriate. You can contact us to ask about the retention period applying to particular information.

Data Security and Breaches

We use appropriate organisational and technical measures to protect personal information, including access controls and password-protected systems. No system can be guaranteed completely secure.

Storage of coaching and organisational information: Notes created for individual 1:1 coaching clients are stored on an encrypted USB device and are not stored in cloud-based storage. Organisational information and forms are stored in Google-hosted systems used by ELIS Advantage LTD, with access managed through our business accounts. Other communications or records, including emails, may be held in the relevant communication or service platform. We apply appropriate access and confidentiality safeguards to each type of record.

In the event of a personal data breach, ELIS Advantage LTD will notify the appropriate authorities and affected individuals where notification is required.

Your Data Protection Rights

Subject to applicable legal conditions and exceptions, you may have rights to access, correct, erase or restrict the processing of your personal data; object to certain processing; receive portable copies of certain data; withdraw consent where processing relies on consent; and challenge qualifying solely automated decisions.

If you have questions in relation to personal data held by ELIS Advantage LTD or Síle Walsh, or wish to exercise your data protection rights, you can contact:

Email: Hello@elis-advantage.eu
Phone: 087 066 0688

You may also lodge a complaint with the Data Protection Commission (Ireland): www.dataprotection.ie | info@dataprotection.ie | +353 57 868 4800.

Third-Party Platforms and Data Processors

We use third-party providers to support our website, courses, communications, payments, administration, marketing, analytics and other services. Where these providers process information, their own privacy policies and data-processing terms also apply to the extent relevant to their role. Some act as processors on our instructions; others may act as independent controllers. The providers we currently use or may use in delivering our work include the following.

Not all of these providers will receive your information. The services involved depend on how you interact with us.

Website and Hosting Squarespace — used to host and operate our website. Privacy Policy.

Email and Newsletters MailerLite — used to manage email subscriptions, newsletters and related communications. Privacy Policy.

Microsoft Services Microsoft products may be used for communication, file handling, administration and related business activities. Privacy Statement.

Online Meetings and Transcription Zoom may be used to provide meetings, programmes, workshops, coaching, supervision and other virtual services. Privacy Statement. Otter.ai may be used for transcription and meeting-support purposes where appropriate. Where recording or transcription is proposed, we communicate the arrangements and address any relevant consent or other lawful-basis requirements. Privacy Policy.

Courses, Sales and Payments ThriveCart may be used for checkout pages, purchases and access to digital products or services. Privacy Information. Stripe may be used to process payments. Privacy Centre.

Google Services

We may use Google Workspace, Google Forms, Google Analytics, YouTube and other Google services.

  • Google Workspace used for business administration, email, documents, forms, storage of organisational information and forms in Google-hosted systems, and related services. Some Google services may include AI-assisted features or authorised automated workflows; their use is covered by our AI statement above. Google Privacy Policy.

  • Google Forms may be used to collect registration information, feedback, surveys, course information or other participant information. Privacy Policy.

  • Google Analytics may be used to understand website use and improve our website, subject to applicable cookie-consent requirements. Privacy Policy.

  • YouTube may be used to host or share video content. Privacy Policy.

Social Media and Marketing Platforms

  • Meta (Facebook and Instagram) communications, marketing and content sharing. Privacy Policy.

  • LinkedIn professional communications, marketing, content and engagement. Privacy Policy.

  • Pinterest distribution of content and links to our website. Privacy Policy.

  • TikTok content sharing and promotion. Privacy Policy.

  • Substack publication and distribution of written content. Privacy Policy.

Social Media Management and Analytics

  • Metricool — may be used to manage, schedule and analyse social media activity. Privacy Policy.

  • Windsor.ai — may be used to connect and analyse marketing or website-performance information. Privacy Statement.

  • SEOSpace — may be used to analyse and improve the search performance of our Squarespace website. Privacy Policy.

Automation and Administration

Artificial Intelligence Tools OpenAI tools may be used to support research, administration, analysis, drafting and content development, as described in our AI section above. Our privacy and security approach depends on the particular service and its configuration. Privacy Policy.

Eventbrite — may be used to promote events, manage registrations or collect information required for event participation. Privacy Policy.

International Data Transfers: Some providers may process or access personal information outside the European Economic Area. Where applicable, we assess the transfer arrangements and rely on relevant lawful safeguards, such as adequacy decisions or appropriate contractual safeguards. You can contact us for further information about transfers relevant to your information.

Courses and Training Provided by ELIS Advantage LTD

  • Course Hosting Platforms: Our online courses are hosted on LEARN. We may also use Zoom for live sessions, Squarespace for website access and Google Forms for registrations, feedback or course activities. These services operate under their applicable privacy and data-processing terms. You can request details about the providers involved in your course.

  • Information Collected During Courses: During our courses, we collect information related to your learning experience, insights and challenges, where relevant to delivering the course and supporting your learning.

  • Use of Your Coursework: Your answers and coursework are primarily for your personal and professional development. They are used to assess your progress, create a development plan and issue your certificate upon programme completion where relevant to your programme.

  • Anonymised Data Collection and Analysis: Your answers may also be anonymised and combined with other participants' responses. This collective data helps ELIS Advantage LTD deepen our understanding of learners' experiences and course topics. We may use genuinely anonymised, non-identifiable information for presentations, articles, marketing materials and other resources to share knowledge with a broader audience.

  • Privacy and Confidentiality: All identifiable information will be removed before external publication of anonymised material. Direct quotes from your responses will only be shared where they cannot reasonably identify you, or where we have an appropriate permission and legal basis. Some quotations may remain recognisable even after names are removed, so we consider context as well as direct identifiers.

  • Request for Removal of Answers: If you wish to have your answers removed from our data collection, email Hello@elis-advantage.eu. We will consider your request under applicable data-protection law and explain any information that needs to be retained for legitimate legal or contractual reasons. Information that has been irreversibly anonymised cannot be linked back to you for removal.

Professional Notes and Confidentiality

Note Taking: Síle Walsh practises a minimal note-taking approach and therefore generally holds only limited information relating to you, including information generated during your appointment(s) or provided by you through email correspondence, for up to 10 years where necessary for relevant professional, contractual or legal purposes. Notes created for 1:1 coaching clients are stored on an encrypted USB device, rather than in cloud-based storage. Access is restricted and appropriate safeguards are used to protect their confidentiality. Related email correspondence may remain within our business email service; this is distinct from the coaching notes stored on the encrypted USB device. The exception to this approach is where you present in crisis, disclose, or present a potential danger to yourself or others. In this situation, Síle Walsh will seek to agree appropriate next steps with you where it is safe and appropriate to do so, consistent with professional confidentiality and safeguarding obligations, and may retain a brief description of the situation on file for up to 10 years where necessary for relevant professional, contractual or legal purposes.

Contact Us

For questions about your personal information, privacy, data protection or our use of AI, contact:

ELIS Advantage LTD, Email: Hello@elis-advantage.eu, Phone: 087 066 0688

ELIS Advantage LTD: Website and Course Terms and Conditions

  • Learner Content: While engaging with courses and platforms provided by ELIS Advantage LTD, you may contribute content such as notes, replies, discussions, profile pages, written assignments, surveys or hypothetical examples (“Learner Content”). You retain ownership of your Learner Content. By submitting it to a course or platform, you give ELIS Advantage LTD a limited, non-exclusive licence to store, reproduce and display it only as reasonably necessary to administer and deliver the relevant course, support participation, provide feedback and fulfil our contractual and legal obligations. This does not give us permission to publish identifiable Learner Content in marketing materials or share it for unrelated commercial purposes without an appropriate separate permission. We reserve the right to remove Learner Content where reasonably necessary to maintain safety, protect rights, comply with law or enforce these Terms, subject to applicable law.

  • Course Registration and Certificates: Accessing Certificates If you encounter any issues accessing a purchased certificate, please email Hello@elis-advantage.eu for assistance. Use of Course Content: Content on platforms provided by ELIS Advantage LTD is exclusively for your personal or professional learning. Adapting, sharing or distributing this content to others is prohibited unless permission has been provided or the use is otherwise permitted by law. Publishing Your Own Content: You may have the opportunity to post your own content on our platform. While we do not claim ownership of your content, you permit us to host and display it to the extent reasonably required to operate the relevant platform or course. We will not use identifiable contributions in public promotional material without an appropriate separate permission. It is your responsibility to ensure that content you post does not infringe the copyright or rights of third parties. You may be responsible for losses arising from unlawful content to the extent permitted by applicable law. Ownership of Platform Content: All content on our platform is owned by ELIS Advantage LTD or our Partner Institutions or is used with permission from its rights holders. You are granted access solely for the purposes outlined in these Terms and Conditions.

Learner Conduct

When engaging with the ELIS Advantage LTD website and courses, you agree to:

  • use the platform and courses for lawful purposes only;

  • avoid actions that could harm others, violate rights or damage the reputation of ELIS Advantage LTD or its partners; and

  • access and use the platform solely through permitted means, including official browsers or approved software.

You also agree not to:

  • share or redistribute platform content without prior written consent unless otherwise permitted by law;

  • alter, modify or attempt to bypass security features on the website;

  • use the platform for unauthorised commercial purposes or solicit others for unrelated business activities; or

  • transmit viruses, spyware, malicious code or other harmful elements.

By using the website and courses, you agree to these conduct guidelines. Violations may result in restricted access, removal from a course or further action where proportionate, subject to statutory rights and any applicable agreement.

  • Account Management: To fully engage with some courses, you may be required to create a personal Learner Account using accurate and up-to-date information. You are responsible for safeguarding your account details and not sharing access with other people. A breach of these terms may result in suspension or termination of your account where reasonable and lawful.

  • Licence to Use: Subject to compliance with these Terms, ELIS Advantage LTD grants you a revocable, non-exclusive and non-transferable licence to access and use the website and courses. This licence is solely for individual learning as outlined in these Terms unless we agree another authorised use in writing.

  • Refunds and Cancellation: Where applicable, consumers purchasing online are entitled to statutory cancellation rights, including a 14-day cancellation period for many distance contracts. The precise rights and any exceptions depend on whether the purchase is a service, digital service or digital content, when provision begins, and whether legally required consent and acknowledgement have been obtained. To request cancellation or a refund, email Hello@elis-advantage.eu with your purchase details. We will explain the rights applicable to your purchase and process any refund due in accordance with applicable consumer law. Nothing in these Terms limits your statutory consumer rights, including remedies where digital content or services are faulty or not provided as agreed. Any additional discretionary refund terms for a particular course, programme or service will be stated at the point of purchase or in the relevant agreement.

  • Copyright, Intellectual Property and Ownership: All preparation materials, visuals and sketches, including electronic files used to support our work, remain the property of Síle Walsh or the relevant rights holder, unless specifically stated otherwise in the agreed deliverables. Any permission to reproduce, distribute, modify or commercially use these materials needs to be agreed in writing, subject to applicable legal exceptions.

Contact Us

For questions about course information, your account, use of course materials, refunds, or these Terms and Conditions, contact: ELIS Advantage LTD, Email: Hello@elis-advantage.eu, Phone: 087 066 0688